SS22 collection

It´s this glimpse of sunshine each day that puts us in summery mood already now. Full of anticipation for a season with new impulses, we launched the first part of our SS22 collection and focused on unexpected accents.

“We’ve got your back” – and we literally mean it: our fitted styles focus in particular on the back. Deep back cutouts run like a red thread through the collection. Details on knotting and lacing leave room for styling interpretations: PHILIPPA can be tied in various ways, and YUNA surprises with two wearing versions – stay tuned for both styles to launch soon.

For the first time we have included jersey in the collection. Our jersey styles are made in Portugal – that’s where the greatest expertise for the product group is located. With this new step, we remain true to our principle of always manufacturing according to the highest quality standards.

Wool is and will remain an essential part of our brand DNA. With the CHIARA sweater, a particularly airy knitting technique found its way into the collection. Thanks to the 3-dimensional, very loose processing, our signature material can be translated into a summery shape. Styles such as VICTORIA, FRIEDA or ALEA (coming soon) are characterized by a special way of processing the wool: air is added to it during special processing steps, resulting in a very fluffy effect.

Other highlights are our styles made of undyed, raw linen. Above all, our very first blazer dress MANON (coming soon) shows this material from its most beautiful side. The simplicity of undyed linen stands in contrast to small splashes of color such as MAELLE in the color ocean or POPPY in the color candy (coming soon).

In addition to style highlights, the SS22 campaign shoot was a truly special moment. For the first time we were able to set off to shoot our campaign in remote locations in Greece.

Many new impulses make this collection very special. But there are some things that never change: the highest material standards, production in Europe and timeless designs – effortless cool.

Have a wonderful summer!

with love,
by Aylin Koenig

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