High-quality products with the special edge, made for every-day outfits. That is exactly what the label by Aylin Koenig strives to create. It is about unique pieces of clothing that have Aylin written over them, sophisticated and with a keen eye for detail. All designs are developed in house and with close communication with the productions. Always following the goal of making women feel sexy and comfortable at the same time.

Convincing quality does not only consist of high-quality materials used for the products, but also of a close relationship with the customers, which is part of the team’s daily work. This is especially about the inspiration the label wants to create, to motivate women to share their styles and experiences with the hashtag #byaylinkoenig within the community, and to be confident and comfortable in their own skin.
The in-house customer service is dedicated to react to any questions and queries immediately. Aylin’s affinity for unique and authentic looks is supposed to be visible in every design, and to embody the motto ‘made for you with love’.

From the get-go it was important to Aylin for the label to match her idea of fashion and style. We wanted the authenticity she embodies herself to be visible in every product too, and it was important that every piece would carry Aylin’s name all over them. The label by Aylin Koenig is supposed to stand for a high standard in quality and style.

Currently, the collections are designed in Hamburg and made in Italy. Every piece is developed in a design process with the whole team and then created in close collaboration with the local producers. The keen eye for detail is essential to the label: more quality, less quantity.

For more information on the label and the products please get in touch at