The brand ‘by Aylin Koenig’ was founded in 2018 by Aylin Freund together with her husband Tobias Freund. The name Koenig is her stage name and the mother’s maiden name.

Our focus is on natural materials and high quality. Whenever we can, we opt for sustainable options, for example by using materials such as recycled cashmere, recycled cotton, Lyocell and Eco Vero Viscose. Since 2019 we produce exclusively in Italy, all our yarns for knitwear are Italian yarns. The majority of our fabrics also come from Italy or from another European country. Even our labeling, like the hangtags and labels, is produced in Italy. The interior collection added in 2020, consisting of vases and planters, is handmade by a small family business in Portugal.

From November 2020 to April 2021, we were represented with a pop up space in Hamburg. The high-quality furnishing with design classics, such as lamps by Louis Poulsen and a custom-made marble counter was partly done through cooperations with premium partners but also through unique vintage items, such as travertine columns from the 60s.
A similar concept of industrial chic, vintage charm and timeless design classics is established in our permanent flagship store at Alter Wall 12 in Hamburg. The magnificent old building facade in the heart of Hamburg next to the city hall in combination with the natural interior elements and the timeless designs of our collections fit together harmoniously and create a shopping experience to feel good.

In addition to our own online store and the stationary sales area, we are also represented with our current collections online and offline at B2B partners. In Germany, these include Breuninger, Anita Hass and the KaDeWe Group with KaDeWe Berlin, Oberpollinger Munich and the Alsterhaus Hamburg. Since spring 2021, Jades24 and, as the first international partner, The Frankie Shop have also joined.

Our goal is always to create timeless and tasteful designs that can be worn for a long time and for any occasion.

Made for you with love,
by Aylin Koenig